All About Sfeer: Riyadh Air’s New Loyalty Program Explained

Riyadh Air launches Sfeer, a new loyalty program with no-expiry points, shared rewards, free Wi-Fi, and exclusive perks for early members.

Riyadh Air, Saudi Arabia’s new national airline, is getting ready for its first flights to London Heathrow on October 26, 2025. Along with that exciting news, the airline has also launched its new loyalty program — Sfeer, designed to bring a fresh, community-driven approach to travel rewards.

If you love simple, rewarding, and flexible loyalty programs, here’s everything you need to know about Sfeer by Riyadh Air.

What Is Sfeer?

Sfeer is Riyadh Air’s new loyalty program that aims to make every journey more rewarding.

It’s not just about collecting points — it’s about sharing, connecting, and experiencing more with every trip.

Whether you’re a frequent traveler or fly only a few times a year, Sfeer offers personalized rewards, partner benefits, and exclusive experiences designed to fit your lifestyle.

Over time, the program will expand to include a wide network of partners, so you can earn and use rewards on travel, shopping, dining, and more.

Key Highlights of Sfeer

1. Points That Never Expire

Unlike most loyalty programs, your Sfeer Points never expire. You can use them anytime, without worrying about deadlines or losing rewards.

2. Share Rewards with Family and Friends

Sfeer is all about community. You can share points, benefits, and even qualifying spending with friends or family — helping everyone reach higher status and enjoy more rewards together.

3. Exclusive Benefits for Founding Members

If you join early, you’ll become part of “The Founders”, an exclusive group that gets:

Priority access to ticket sales
Special partner offers
Entry into launch celebration contests

4. Complimentary Wi-Fi for All Members

Every Sfeer member gets free Wi-Fi on Riyadh Air flights — so you can stay connected throughout your journey.

5. Free and Fully Digital Membership

Joining Sfeer is completely free.

No physical cards — members will get a digital card that can be added to a phone wallet.
A unique membership number will appear in your dashboard by the end of the year.

How the Program Works

Sfeer will have Levels that recognize loyalty and unlock new benefits.

Your level will be based on your annual spending with Riyadh Air and its partners.

You’ll earn:

Sfeer Points for flights and partner purchases
Level Points to help you progress and maintain your status

As the program grows, you’ll see more ways to earn points — from everyday shopping to hotel stays and dining experiences.

What’s Coming Next

Riyadh Air plans to expand Sfeer with exciting new features in the coming months:

Dream Trips: Redeem points for upgrades and special fares
Partner Exclusives: Earn and spend across fashion, food, and travel brands
Gamified Challenges: Take part in leaderboards, badges, and interactive rewards
Daily Rewards: Use points while you shop, dine, and stay with partners

Sfeer will continue to evolve into a complete lifestyle ecosystem — not just a frequent flyer program.

Who Can Join Sfeer?

Membership is open to:

Anyone aged 18 or older
Residents worldwide (except in regions with local restrictions)

Initially, Sfeer will be available in Arabic and English, with more languages coming soon.

How to Join

Joining is simple and quick — and it’s free.

You can register through Riyadh Air’s official website: riyadhair.com.

Early members will be recognized as Founders, giving them exclusive access to rewards, events, and early ticket bookings.